texture

I've been experimenting with texture lately. I think it's important to keep up with the trends happening in wedding/portrait photography, and I'd definitely say texture (among other things) is now trendy. Some of it I like, some of it I don't. I think it fails when it becomes gratuitous - not contributing to the photo's value, but instead becoming a distraction. I guess I'm opposed to texture for the sake of texture. There are, however, some photographers that use it successfully and artfully. Jesh de Rox comes to mind. There's hardly an image this guy doesn't texture the heck out of. And he's made it his signature style. I guess maybe I'm still finding my "style." Right now that seems to be borrowing everyone else's techniques and ideas. So with that said, I'd love some feedback on the texture issue. Is it actually enhancing the image?